MGB pursues three principal strategies to strengthen non-profit marketing of Planned and Major Gifts and allow them to engage and fulfil the aspirations of the donors they serve.
MAKING THE ASK OF THE RIGHT PERSON AT
THE RIGHT TIME
MGB’s data driven program, established in 2007, helps high-performing organizations maximize their marketing budgets by focusing on the best prospects. In addition to donors who have capacity and propensity, we target the 33% of core supporters with demonstrable likelihood of considering a legacy gift at an age to make it count.
CHOOSING THE RIGHT MARKETING MIX TO ENGAGE DONORS AND CONNECTING THOSE WHO ARE READY TO COMMIT DIRECTLY WITH GIFT OFFICERS
Incubated at MGB and launched in 2016, State-of-the-Art Partners is an independent collaboration of the best in class providers of direct response marketing media. Specifically chosen for Planned and Major Gift donor targeting and engagement, our partners work for hundreds of NFP’s and fit seamlessly into our integrated solutions.
MGB founded this initiative to help promising nonprofits transform their planned and major gift marketing paradigm to effectively integrate the science of data-driven targeting, the efficiencies of digital reach, and the art of persuasive prospecting. Our clients not only engage the best-in-class solutions but actively subscribe to results monitoring at every level of deploy and engagement. Our Flying Saucer project ensures that your marketing investment contributes to a shared knowledge base and a constant improvement of best practice.
MGB has pioneered a new kind of collaborative, coordinated marketing that fuels the growth of evidence-based planned and major gift programs with flexible implementation that produces scalable and predictable results. LEARN MORE